What Incognito mode does

• Browsing in Incognito mode means your activity data isn’t saved on your device, or to a Google Account you’re not signed into.

  • For example, you may use Incognito mode to shop online for a birthday gift for a family member who shares your device. If you don’t sign in to your Google Account, your shopping activity will not appear in your Chrome browsing activity and won’t be saved to your Google Account.

• Each time you close all Incognito windows, Chrome discards any site data and cookies associated with that browsing session.

• Chrome doesn’t tell websites, including Google, when you're browsing privately in Incognito mode.

What Incognito mode doesn’t do

1. Prevent you from telling a website who you are. If you sign in to any website in Incognito mode, that site will know that you’re the one browsing and can keep track of your activities from that moment on.

2. Prevent your activity or location from being visible to websites you visit and the services they use, your school, employer, or your Internet Service Provider.

3. Prevent the websites you visit from serving ads based on your activity during an Incognito session. After you close all Incognito windows, websites won’t be able to serve ads to you based on your signed-out activity during that closed session.

While Incognito mode provides local privacy on your device, it does not affect how Google collects data when you use other products and services, as described in the Privacy Policy.

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